Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge - Multilevel - Web Hosting Books

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Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge
enlarge	Author: Cliff Figallo Publisher: John Wiley & Sons Category: Book List Price: ~~$34.99~~ Buy New: $2.98 as of 9/5/2010 05:32 CDT details You Save: $32.01 (91%) Seller: Bookbrothers1 Rating: 6 reviews Sales Rank: 1945154 Media: Paperback Pages: 464 Number Of Items: 1 Shipping Weight (lbs): 1.7 Dimensions (in): 9.2 x 7.5 x 1 ISBN: 0471282936 Dewey Decimal Number: 658.84 EAN: 9780471282938 ASIN: 0471282936 Publication Date: September 2, 1998 Availability: Usually ships in 1-2 business days



Editorial Reviews: Product Description A detailed, easy-to-follow recipe for planning, developing, and maintaining a successful Web community. With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more. Amazon.com Review Former director of the Well, recent consultant to America Online, and current director of community development for Salon Magazine, Figallo knows what it takes to create a true community in cyberspace and what kinds of mistakes will torpedo the effort. Figallo believes that community comes from people, and so he begins by focusing on the human element. He writes about the groups that form online communities and how a community builder can foster the process. Figallo includes a great section on building a quality online staff. While he keeps technical aspects in perspective, Figallo doesn't shortchange them--he fully discusses types of interfaces and technical tools. Figallo's discussion of the business side of a community is refreshingly hype-free. He provides excellent information on revenue models and support strategies. He further shows the advantages businesses can gain from creating or supporting online communities, plus what types of expectations are unrealistic. He believes, for example, that creating online communities is not a reasonable way to directly boost sales or provide a highly profitable income stream. He does show, however, that it can offer major corporate advantages in the same way that good public relations or other indirect marketing activities do. And while Figallo never claims that there's an easy formula for building the type of online feeling that brings people back again and again, he demonstrates with both theory and real-world examples how dedicated community builders can pull it off. --Elizabeth Lewis

Customer Reviews: Showing reviews 1-5 of 6 1 2 Next » Relationships are Key November 4, 2001 A. McFarland (Seattle, WA USA) 4 out of 4 found this review helpful Figallo appears to be providing his own model for web community success, which is built on building meaningful relationships... between "you" (the site owner/designer/manager/maintainer) and the people who visit your site, as well as between the site visitors themselves. "Meaningful relationships, far more than size, determine the success of online communities." He provides a lot of practical advice, and it's an easy read. My only complaint is that his WELL experience seems to have biased him toward WELL-like communities...he focuses mostly on the social, relationship-building aspects of web forums, chat and the like, as if everyone looking to build a web community should be striving to create a Salon/Cafe type place. Excellent! April 30, 2001 1 out of 1 found this review helpful Cliff writes an excellent book for those who are truly looking to build and Host (yes, Host is the correct term as in being the Host of a party!) an online community. This book takes you through all of the scenarios of building, growing and managing an online community. This is not a technical book about building the backend of community systems - it is a book on the human/social side of online communities. Congrats to Mr. Figallo on writing a book dedicated to the subject. Good history book July 27, 2000 Lars Aronsson (Linkoping, Sweden) 20 out of 21 found this review helpful This is a good history book for those who feel a need to read up on the roots of Internet communities as we know them. The author was head of The WELL. For those who need practical advice on how to create an online community today, the book by Amy Jo Kim is more useful. This book was very disappointing. June 12, 2000 Jason Baldini 23 out of 38 found this review helpful It uses the word Hosting in the title, so I'm thinking it means Hosting, like "Webmaster" material. It speaks in general, non-technical terms for a day trader or something, in fact, the whole time I'm thinking "what is the guy talking about." Where are the details? Why aren't they talking about technologies i.e. Languages, Scripts, e-commerce engines, application servers, web servers, job price assessment. The book is very out-dated, and is written for very non-technical people, therefore does not offer anything to technical users trying to get a general (big picture) look at being an in depth webmaster/hosting engineer. I was suckered by the title and the reviews, both were very misleading. Do not waste you money. I recommend an e-business or e-commerce book. Jason A must read book November 27, 1999 Maximiliano Guerra (Buenos Aires, Argentina) 8 out of 14 found this review helpful A must read book for planning, developing, and maintaining a Web community. Cliff Figallo has a vast experience on this area and it shows his expertise in a easy to read book with rich and useful content. Showing reviews 1-5 of 6 1 2 Next »

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